If the reel is the heart of an angler’s equipment, then the rod is literally the backbone that keeps you on the fish. Similar to the reel it gives the angler a mechanical advantage over the fish. Additionally the rods acts as a guide for the line to travel. When the fish is on the line. The rod bends and absorbs the runs and shakes of the fish just like a shock on a vehicle absorbs the bumps on the road. Rods come in all different lengths and action to match fishing conditions. Graphite and various Glass are just some of the production methods used in the ever changing demands of the sport fishing industry. At TacklePoint you can browse our online store for the latest fishing rods to match your reel. We carry major brands such as Penn, Shimano, Berkley, Lew’s and Shakespeare.